Husqvarna Motorcycles are a world renown company that has been around since the beginning of the 1900's. In the mid-1900's, Husqvarna motorcycles were untouchable and dominate in every division until a change in ownership made it difficult to keep up with the high demand for production. Since then, Husqvarna has been slowly working its way back into the racing scene but with little success until now. The Husqvarna motorcycle company was sold once again in July of 2007. Will this new change in ownership be enough to bring Husqvarna motorcycles back into the #1 position?
The legend of Husqvarna motorcycles started back when Husqvarna rolled out its first production motorcycle in 1903 from their factory located in Huskvarna, Sweden. Husqvarna has always been known for producing world-class motocross and enduro bikes with unbelievable sling-shot power bands. Husqvarna won many world championships back in the 60's and 70's in both motocross and enduro classes. Husqvarna was winning championships in all of the 125, 250, 350, and 500cc divisions with some years winning multiple championships.
Husqvarna absolutely dominated the competition for decades until 1987 when an Italian company named Cagiva purchased the Husqvarna motorcycle division and moved production to Varese, Italy. Cagiva introduced some new 2-stroke models and did away with the old 2-stoke models which already had numerous championship titles but still kept the same 4-stroke models. The new 2-stroke bikes had difficulty competing with the Japanese made bikes and Cagiva couldn't produce enough bikes and parts to supply the high demand. This change in ownership is beleived to be the reason why Husqvarna motorcycles and parts became so hard to find causing them to be known more as a rare and exotic motorcycle.
It has been 2 decades now that Husqvarna motorcycles have been struggling to get back into the competition field only taking a world championship here and there, but with a new change in ownership may prove to be the end of the struggle. In July of 2007, the BMW Motor Company decided to purchase the Husqvarna motorcycle company for the sole intention of marketing Husqvarna motorcycles to help market BMW's line of motorcycles. You see, BMW makes large-engine motorcycles and they want to market Husqvarna's small-engine motorcycles to help bring the young crowd's attention to BMW's large-engine motorcycles. BMW plans on running Husqvarna just as it is with the same factory and staff that Cagiva used in Italy.
Now Husqvarna has exactly what it needs with all the financial support of BMW, the world renown car and large motorcycle manufacturer, to help bring Husqvarna back on top of the competition. With 2 world renown companies bringing their ideas together they can start producing larger production factories, more dealerships, new technologies, and millions of dollars in advertisement to let it be known of the new change. This potent mix is going to cause a revolution in motorcycle designs of the future and it is just around the corner!
Written By:
Chris Nicholas - President of Husky OUTLET
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